The World Wildlife Fund is perhaps one of the best-known organizations for the protection of endangered species and their habitats around the world. They have been around for over 45 years and their goal is to conserve 19 of the world's most important natural places by 2010. They focus on several campaigns to make sure that they are making the biggest impact that they can. Currently, the WWF is urging its members to help lions and snow leopards, choose good wood and save forests, and eat sustainable seafood.
The organization's financial information is readily available on its website and according to that information, you can be sure that your money is being used wisely. In 2006, WWF got 56% of their revenue from contributions, 20% from government grants and contracts, 18% from in-kind and other earned revenues, and 6% from their network revenues.
That same year, they used 83% of their money on program expenses, 11% on fundraising, and 6% on finance and administration. They boast that 83 cents of every dollar has gone to their conservation programs, which actually is quite impressive.
If you choose to donate to the WWF, you can do so in one of several ways. You can donate through their website worldwildlife.org, join their organization as a member, or adopt an animal through their online adoption center.
You can also choose to be a monthly supporter. In return, the WWF will send you a free gift and put your donation to good use.
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